The importance of email marketing can only be understood by an e-commerce store owner as it is one of the best online marketing techniques. Sendinblue is a user-friendly and popular email marketing service that is web-based, specifically beneficial for small to medium-sized organizations and enterprises.
Sendinblue offers remarkable tools and templates, utility kits specifically designed for email campaigns, marketing automation, design and strategies, SMS and transactional emails.
How Sendinblue works?
Sendinblue is fundamentally an email marketing platform that allows users to build engaging and mobile-friendly beautiful emails with the help of tools and services that have been specifically designed to perform unique tasks and processes. The solution lets scheduling and automation marketing campaign process, allows pre-testing of the deliverables before sending the email campaigns to the target audience.
Sendinblue sends transactional emails with the SMTP protocol through the API. The contact management attributes let users import/export contacts, collect forms, categorize email lists, and many such efficient functionalities. Sendinblue platform also provides real-time analysis of campaigns, performance reports that include key statistics like click-through, open rates, etc. The platform empowers small companies and non-profit organizations to attain sustainability with their target marketers.
Features
Sendinblue is a complete email marketing tool that benefits non-profit organizations and companies to build sustainable relationships with their target markets with the help of email campaigns, transactional and SMS messages. The software comprises a range of features including,
Social Media Marketing – The tool allows you to incorporate your marketing strategies and campaigns to many social media services and platforms.
Google Analytics Integration – Allows the tool to integrate Google Analytics with Sendinblue software solution giving more insights on the campaign.
Simple Import/Export – The individual contacts and email lists can be easily and quickly managed.
Contact Manager – A complete functional contact management system lets users manage their contact list from a single location.
Autoresponder – This important feature lets users auto respond to some queries raised by clients or customers on their contact list.
Easy to use email editor – The easy-to-use email editor lets create professional engaging and responsive emails.
Opt-in, Opt-Out Forms – The sign-up forms are dynamic consisting of advanced features like captcha verification and data auto-population. There is also an option for your leads to choose specific mailing lists they would prefer opting.
Bounce Management – The tool provides logs of soft and hard email bounces in which hard ones get automatically blacklisted.
List Management – You can manage your mailing list depending on user demographics, behaviors, and lead scores. The multi-parameter filtering tool lets you segment systematically if you are handling several leads at once.
Personalization – messages can be personalized using many flexible ways before sending them to your leads.
Email Automation – This tool provides dynamic and powerful email automation functions. The workflow editor lets you target leads based on web behavior, on-site actions, and contact data. You can also test them before activation.
Multilingual – Sendinblue comes in six different languages.
Transactional Email – Users can set their system to send transactional emails that may contain purchase confirmations, receipts, etc. Through SMTP.
Email Templates – By default, the software provides 65 different types of pre-designed email templates for ready usage.
Integrations – The platform can be integrated with various third-party software including patent, CRM, marketing, and e-commerce. The tool can also be integrated with Zapier.
Landing Page Editor – This is useful while creating special landing pages. You can either choose to ground up or simply capitalize on the already available templates and make your work much easier.
Support – The support team is helpful via live chat, phone, and online messaging systems. There is also a helpful knowledge base available for important guidelines and useful tutorials that answer most of your doubts and queries.
Pricing
Sendinblue offers various affordable pricing plans that can suit an organization or an individual company. The pricing starts from a free plan and three paid plans accordingly.
The FREE plan comes with an unlimited contact list and the ability to send 300 emails per day.
The LITE plan is perfect for new marketers priced at $25/month with a monthly email volume of 10,000. Users can avail of features added in Free Plan and you also have no daily sending limit and excellent email support. The add ons with this plan offers A/B Testing, a removable Sendinblue logo, and view advanced statistics.
The PREMIUM plan gives the best solution for marketing professionals priced at $65/month with a monthly email volume of 20,000. Features from Lite+ are included in this plan including marketing automation, Facebook ads, landing pages, multi-user access, and all-around telephone support.
The ENTERPRISE plan is specifically made for marketers who wish to experience more out of Sendinblue. You can get a customized quote as per your requirement. Features include everything in Premium Plan and you get customized email volume, prioritized email sending,20+ types of landing pages. There can be 10+ users using the account, customer success manager, lots more elements to explore.
Pros
1.Sendinblue email automation functionalities are flexible and powerful.
2.Free plan can be used to generously send 300 emails per month.
3.There is an unlimited contact list available on every plan
4.The strong inbuilt CRM app is provided for tracking customer lifecycles.
5.The Premium Plan comprises extra landing page builders for the creation and review of landing pages.
6.Sendinblue plans are reasonably priced compared to other competitors.
7.Free plan also supports email automation and contact management functionalities.
Cons
1.The templates are outdated and needs to be built from scratch or use custom HTML design
2.Supports a limited number of integrations.
3.Autoresponders and mergers have limited functionalities.
4.Web applications are sometimes slow when loading some pages.
A look at the latest softwares,
SendPulse Review – A complete email marketing software
MailerLite Review | Effective & Simple Newsletter Software
GetResponse Review: The Most Comprehensive Advanced Email Marketing Tool
Finally-Is it a good choice for email marketing?
After looking at the features of the tool, Sendinblue can be boasted of some very clever options to accommodate marketers to optimize their email campaigns, including personalization, segmentation, advanced email automation, professional landing pages, and flexible forms that in turn assists in increasing conversions.
The automation features may still be far from other tools like MailChimp and ActiveCampaign, but it does suit small-sized business and non-profit organizations. Their generous free plan and paid plan starting from $25 for 10,000 mails are one of the cheapest in the market.
Looking at the overall features of Sendinblue, they are undoubtedly quite impressive. You could consider trying the free plan, and if you like it, you may end up using this sophisticated marketing automation in your budget.
Originally Posted On: SaasTrac
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